Webaroo is a venture operating firm that co-builds new AI-native companies and embeds operating teams to turn existing ones AI-native. Founded in 2018 by Connor Murphy and headquartered in Fort Myers, Florida.

How does Webaroo engage with companies?

Two ways. Co-Build: we co-found AI-native companies from zero — you bring the founding bet, we bring the team and the platform, and we sit on the cap table. Operate: we embed forward-deployed teams into existing companies — same standups, same backlog, same accountability line as your people.

What does Co-Build mean at Webaroo?

Co-Build means Webaroo co-founds new AI-native companies from zero. Webaroo holds a founders’ equity position with standard vesting; the spinout operates on its own cap table from day one. Webaroo isn’t a downstream investor — it’s on the cap table from the first wire.

What does Operate mean at Webaroo?

Operate means Webaroo embeds a forward-deployed team inside an existing company across whichever function is the bottleneck — technology, operations, business, or finance. The team sits in standups, opens tickets, and runs the rituals on the same accountability line as your people. The work product is the system in production, and a team trained to keep it running after we step out.

Roo OS is Webaroo’s internal operating platform. It coordinates how work moves from request to ticket to approval to deployment across our portfolio and Operate engagements. Public availability is targeted for Q2 2027.

Where is Webaroo based?

Webaroo is headquartered in Fort Myers, Florida, with a U.S.-led, globally distributed engineering model.

Webaroo was founded by Connor Murphy, who serves as Founder and Chief Executive Officer.

How is Webaroo different from a consultancy or a dev shop?

Most consultancies ship a deck and a roadmap. Most dev shops bill by the hour and disappear at handover. Webaroo ships the system in production, commits to the metric, and stays until your team can run it without us. Same standups, same backlog, same accountability — not a vendor relationship.

Capability — Operate

Technology.

Most companies don't need another developer. They need someone who knows how to make engineering decisions stick.

Webaroo embeds in your tech function during an Operate engagement. We sit in your engineering rotation — same standups, same backlog, same on-call.

The work moves across whatever your stack actually needs:

Cloud architecture and migration that doesn't break under load
IoT and connected device infrastructure
AR/VR experience platforms
Payments and fintech rails
E-commerce platforms that handle real traffic
Real-estate and property tech
AI-native rebuilds of legacy systems

We don't sell hours. We sell the thing operating differently in production, with a team trained to keep it operating after we step out.

One example

K Kircher Home asked us to evaluate their shipping cost engine. ShipperHQ wasn't fitting. In one week we shipped a full custom replacement — running in production, paying for itself in saved fees on day one.

What you stop paying for

The boutique dev shop with no skin in the production outcome
The senior engineer you keep trying to hire and losing to FAANG
“We'll modernize that legacy system Q3” plans that never reach Q3

What you get instead

Engineers in your engineering rotation
Senior architects on your accountability line
A working production system, not a deck of recommendations

If your engineering velocity is the thing slowing the company down, this is the conversation to have.

Book a fit call