Did you know that on average, a person will only stay on a website for 15 seconds? That's not very long at all! If you want to keep your website visitors coming back for more, you need to use the Hook Model. The Hook Model is a design strategy that helps you attract and retain users. In this blog post, we will discuss how to use the Hook Model to create a website that users will love!
The Hook Model is a design strategy that helps you keep users engaged with your website. The model was created by Nir Eyal, a best-selling author and lecturer on the topic of user engagement. The Hook Model has 4 steps: trigger, action, variable reward, and investment. Let's discuss each step in more detail.
The trigger is the first step in the Hook Model. There are two types of triggers: internal and external. External triggers are cues from the environment that tell us to take action. For example, if you see a post on Facebook about a new product, that is an external trigger. Internal triggers are based on our emotions and memories. For example, if you see a post on Facebook that reminds you of a happy memory, that is an internal trigger.
The action is the second step in the Hook Model. The action is the simplest behavior done in anticipation of a reward. For example, if you see a post on Facebook about a new product, you might click on the link to learn more about the product.
The variable reward is the third step in the Hook Model. The variable reward is what keeps users coming back for more. It is a reinforcement that tells our brain that this behavior is worth repeating. Variable rewards can take many forms, such as social approval, status, access to new content, or even a physical reward. For example, if you see a post on Facebook about a new product, and you click on the link to learn more about the product, you might be rewarded with a 10% discount on the purchase price.
The investment is the fourth and final step in the Hook Model. The investment is a user's commitment to your website or product. It can be something as simple as an email address or a social media follow. For example, if you see a post on Facebook about a new product, and you click on the link to learn more about the product, you might be asked to enter your email address to receive updates about the product.
Take a look at some of the websites you frequent most often. Chances are they’ve all used the Hook Model to keep you coming back for more. And now that you know how it works, you can use this principles to increase website traffic and conversions on your own site. The Hook Model is a powerful design strategy that can help you keep users engaged with your website. By using the Hook Model, you can create a website that users will love!
